Strategic Public Relations
ABOUT
Strategic Public Relations is a Los Angeles based entertainment PR firm formed in February 2019 by CEO/Owner Shannon Barr. SPR specializes in TV/Film, Music Talent, and Corporate Entertainment. SPR's services include media relations, talent PR, special events, crisis and reputation management, and overall image development. Strategic PR prides itself on its diverse client list and that every individual client receives their own personalized strategy. Because at Strategic, we believe every individual is unique and they are treated as such.
SERVICES
- Media Relations
- Talent PR
- Fashion
- Social Media
- Crisis Management
- Non-profit
- Reputation Management
- Brand Partnerships
- Corporate PR
CEO/OWNER
SHANNON BARR
Publicist extraordinaire, Shannon Barr, has been in the entertainment business for over twenty years. In 2003 she started her first public relations firm, Shannon Barr Public Relations (SBPR) where she specialized in talent, music artists, and served as an AA Specialist for Lionsgate Film and Universal Motion Pictures where she launched AA campaigns on various films like, The Best Man Holiday, various Tyler Perry movies, and the John Singleton movie Abduction, Singleton became a personal client years later.
In 2013 Rogers & Cowan acquired her company and she became a Vice President in their Talent Department. Ms. Barr was the first African American female to join the talent department as Vice President. In 2014, noticing a lack of presence of young, diverse, multi-racial talent being represented at R&C, Ms. Barr started an “Emerging Talent Department” which she oversaw for four years and in 2015 she was promoted to Senior Vice President. Ms. Barr specializes in multi-racial clients such as Nicolas Cage, Brenda Song, Jeffrey Wright, John Singleton, Robbie Amell, Nia Long, among others, as well as representing some of the biggest names in music such as, Machine Gun Kelly, Tyga, Normani, Saweetie, and Eve, as well as the biggest hip-hop festival in the nation, The Rolling Loud Hip-Hop Festival. She was also instrumental in launching the T.D. Jakes Mega Christian Festival’s first film festival, that has now become a staple of the bi-yearly popular Christian Festival in Dallas, Texas. She also represented the uber popular minister on the entertainment side of his corporation, pitching him for various press opportunities in connection with his producing of his various successful Christian movies, Miracles From Heaven and Heaven Is Real.
After five and a half years at R&C, Ms. Barr decided to go back on her own and started Strategic Public Relations February 1, 2019. She took with her an array of clients ranging from acting, music, and corporate. She plans to expand the company in the next few years opening offices in New York and Atlanta.